Nike+ FuelBand Offers New Way to Measure the Burn

Nike has rolled out another product aimed at digital device-loving athletes. Called Nike+ FuelBand, it is a digitized wristband with a built-in three-axis accelerometer that tracks a user’s movements. That’s any movement — from running or dancing to swimming or fiddling at your desk. Users can also set personal goals for a variety of activities using the water-resistant device.